Cookie policy

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What are cookies?

A cookie is a small text file that is placed and stored on your computer, mobile or other device by websites that you visit. Cookies are widely used in order to make websites work, or work more efficiently, and also to provide information on visitor behaviour to the website owner. For further information on the use of cookies visit or

Session Cookies

These are temporary cookies that remain in the cookie file of your device’s browser until you close the browser. They can enable certain site functionality and are also used by the server to store/remember information about user web page activities so user information can be stored throughout an online web process e.g. to allow information to be carried across pages of a website to avoid having to re-enter information.

Persistent Cookies

These are cookies that remain in the cookie file of your browser for much longer (how long depends on the lifetime of the specific cookie). Generally speaking, persistent cookies can be used to track website visits, including returning and unique visitors, and to monitor how people interact with a website. They can also be used to help arrange content to match a user’s preferred interests/preferences more quickly e.g. language settings, however, these cookies cannot be used by themselves to identify you.

How do we use cookies?

We use cookies for a number of reasons, including:

  • Enabling users to obtain quotes from our website (session cookie);
  • Ensuring the security of our customers (session cookie);
  • Making possible certain site functionality (session cookie); and
  • Website traffic and visitor behaviour tracking (persistent cookie).

The session cookies that we use are strictly necessary for the website to operate and are essential to make possible certain site functionality, including obtaining a quote and also to protect the security of our customers. You must have session cookies enabled if you wish to get a quote online or access any areas of the website reserved for registered users. Session cookies do not hold personal information.

The persistent cookies used on this website help us to improve the user experience of the site by giving us an insight into how it is being used. These are Google Marketing Platform cookies, which are used to compile anonymous, aggregated statistics that allow us to understand how users use our website and to help us improve the site structure. Neither we nor any third party can identify you personally in this way.

What cookies do we use and why?




This is a session cookie generated by PHP, a technology we use to code our websites.

This cookie is necessary to enable the pass through of referral website information and ensures the accurate payment of our partner websites. In terms of this referral information this is stored against a user’s customer record within our quote database at the point where the user ticks to confirm that they have read our Privacy and Security Policy.


This cookie is necessary to ensure the functionality of our website quote engine. This cookie is used to maintain a user's session and to allow data to be passed between different online web pages within the quote engine. This cookie exists only for the duration of the user's session. Users must have the session ID cookie enabled if they wish to get a quote from us online.


This cookie is necessary to ensure the functionality of our customer online documents area within the website. Its functionality mirrors that of a session ID and as such, this cookie exists only for the duration of the user’s session. Users must have the PolicyP cookie enabled if they wish to access their customer documents with us online.

GOOGLE MARKETING PLATFORM (_ga, _gat, _gali, _gid & collect)

These cookies are performance cookies and are used as part of our web analytics activity to monitor traffic and compile reporting about how users are using our websites. The cookies are used to capture anonymous data about a user's journey around our website and the information is aggregated in order to allow us to analyse trends and to make improvements to our website. _gat will expire after 2 years and the other cookies will expire after the session has ended.

CRAZY EGG (is_returning)

The Crazy Egg cookie allows us to obtain information regarding how visitors interact with our website. We can then evaluate the online customer experience and where necessary make changes to provide a better user experience for our customers. The type of information collected will include information about how visitors navigate around our website and the most commonly clicked links on a specific web page, for example. This will not contain any personally identifiable information such as your name, phone and email address. More information can be found here:

AUDIENCE STORE (Google Marketing Platform, IDE, _cc_)

Audience Store is our retargeting partner and with them we collect anonymous statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure an d understand their target groups to enable customised online advertising.
Google Marketing Platform registers and reports the website user's actions including quote price after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficiency of an ad and to present targeted ads to the user.

Admiral Household Quote Engine

ASP.NET_SessionId - This cookie allows our web servers to respond to your actions on the website such as logging in or running an insurance quote. The website wouldn't work for you without them.
X-AdvertId - This cookie is used to identify that the person has arrived via Admiral and so use Admiral specific branding on the pages.
X-UniqueCustomerCookieID & X-UniqueCustomerSessionID - These cookies allow us to see that two separate visits to were made by the same person.


The Facebook Pixel is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

QUALAROO/KISSINSIGHTS (Cookies with names beginning "ki_")

We use Qualaroo for surveys regarding the website quality. Qualaroo cookies contain no personal info. For more info about cookies from Qualaroo, we refer to


Heap is a user behavioural analytics product and service. We use Heap to collect and analyze data about how our users are interacting with our services. Heap collects data on what users are doing, including but not limited to what webpages they visit, what users click on, where those users are located, what browser or platform those users are using, and many other forms of behavioural data.


This is a session cookie generated by Django, a framework we use to run the Learner Driver website, which is provided by a third party.

This cookie is necessary to enable site users to move between pages, including quote pages, and allows the system to identify information previously entered by the user on our website. This is required in order for us to collect all necessary information and to display a final quote.


This is a Cross-Site Request Forgery cookie. This cookie is used to ensure all transactions are secure. This cookie stores a random value, which is generated for every visitor for every page, to ensure the response (if required, for example, when completing a quote form) comes from the same person and they have received the original form prior to sending it back to us. This is provided by a third party.

LIVE PERSON (Live chat provider)

COPLivePerson uses third party cookies to maintain session data and to identify returning visitors by saving LivePerson-specific data such as visitor ID and last chat date. It is important to note that the cookies do not contain any private customer data, or any data that can be accessible or useful outside of LivePerson.Y


Formisimo is a web analytics tool that helps website owners understand how their visitors interact with forms. Formisimo collects aggregated anonymous information and it reports website trends without identifying individual visitors. Formisimo uses a single cookie within a session to determine how visitors progress through a form. The cookie will expire when a user closes their browser window.


We use YouTube to display videos on our website and collect view behavioural data. YouTube registers a unique ID on mobile devices to enable tracking based on geographical GPS location and keeps statistics of what videos from YouTube the user has seen.

(Google Marketing Platform) (ads/)

We use Google Ads as a search marketing tool. Google will collect data and use cookies for ad personalization and measurement.

Conversion tracking cookies are used by Google Ads to monitor behaviour and ensure activity is tailored to the user’s needs where the advertiser has opted into conversion tracking.

Cookies are added to a user’s computer when they click on an ad. If the cookie is active when you visit certain pages of the advertiser’s website, Google and the advertiser will be able to tell that you clicked on the ad and proceeded to that page. These cookies expire within 30 days and do not contain information that can identify you personally.

If you have a Google account and have allowed Google to associate your web and app browsing history, Google may collect a Google identifier which enables them to identify your Google account and show you more relevant ads on their services and on website and apps that partner with them.

Google use this data alongside other data they may collect about you, which may include your web and app activity, location history, device information, YouTube history, to provide us with aggregated and anonymised information which assists us in understanding how individuals are using our website and helps us tailor ads that could be more useful to you.

You can find out more about how Google manages data in its ads products here. You can opt out of ad personalisation here.

REEVOO (reevoo_)

These cookies are used to improve and tailor our third party product review service. These cookies will track customers who viewed product reviews and chose to purchase products online. This provides us insights into products and services that our customers value, and allow us to tailor the products to customer needs.


These cookies are in place to track conversions from our affiliate partners.


This site uses the Content Square UX analytics service. The Content Square service helps us analyze how visitors use our website. We do not collect through the ContentSquare service or transfer to Content Square any personal identifiable information. We only use the ContentSquare service to record, on a completely anonymous basis, information such as mouse clicks, mouse movements, scrolling activity. To this end, Content Square places cookies in our domain in order to analyse the user experience of visitors. These cookies are used to store information that cannot be used to personally identify the users of the website. Content Square does not create a user profile for the purpose of tracking a user across unrelated web sites. You can prevent cookies from being installed by setting up your browser software accordingly. By using this website, you agree to the processing of the data collected about you in the way described above and for the purpose stated above.


These cookies test and adapt the Bell website to offer an improved customer experience. They store an anonymous ID with other information regarding your current session. We use this information to create, adapt and improve the online customer experience to make your shopping experience better with Bell. For further information:

LIVE PERSON (Live messaging provider)

COPLivePerson uses third party cookies to maintain session data and to identify returning visitors by saving LivePerson-specific data such as visitor ID and last messaging date. It is important to note that the cookies do not contain any private customer data, or any data that can be accessible or useful outside of LivePerson.

Use of cookies by associated websites and third parties

Please be aware that our website contains links to and from other websites. We accept no responsibility or liability for the content of these websites or the cookies they use. If you choose to visit another website via our website, you will need to contact them separately to have your personal information deleted from any records they might hold. It is also the responsibility of these websites to detail their use of cookies to you on their website and to gain the relevant consents from you for their usage.

During your visit to our website you may notice some cookies that are not related to us. This typically takes the form of embedded content from websites such as YouTube and social media bookmarks. When you visit a page with content embedded from these websites and opt to interact with this content you will be presented with cookies from them. We do not control the dissemination of these cookies and you should check the third party websites for more information.

Managing, disabling and enabling cookies

You have the ability to accept or decline cookies from any website by modifying the settings in your browser. If you wish to restrict or block the cookies which are set by our website, you can do this through your browser settings. For information about how to manage and disable cookies you can use the ‘Help’ function within your browser or please visit or However, please note that by deleting or disabling cookies this could affect the functionality of our website and you may not be able to access certain areas or features of our site.

To opt out of being tracked by Google Marketing Platform (Analytics) across all websites visit

Further information on our use of cookies

If you would like more information regarding cookies or our use of them, please contact the Data Protection Officer at the following address:
Data Protection Officer, EUI Limited, Ty Admiral, David Street, Cardiff, CF10 2AA

May 2018

Bell is a trading name of EUI Limited. (Reg No: 02686904). EUI Limited is a subsidiary of Admiral Group plc and is authorised and regulated by the Financial Conduct Authority (Firm reference number: 309378). These details can be confirmed by visiting the Financial Services Register, EUI Limited acts for, and on behalf of, other regulated insurance companies. Further details may be provided on request.

Admiral Group plc is registered in England and Wales at Tŷ Admiral, David Street, Cardiff. CF10 2EH (Reg No: 03849958).